Find Out Why Century 21

1. Leader in Brand Awareness
According to the 2009 Millward Brown Ad Tracking Study, done in 2009, The CENTURY 21 System attained the highest brand awareness level when compared to any other real estate organization surveyed, a trend we have maintained since 1999.

2. CENTURY 21 Innovative Technology
The CENTURY 21 System is committed to providing up-to-date technology at your fingertips. Consumers can access Century21.com listings right from their handheld device. Also available on Century21.com is our satellite mapping search tool which allows users to visually scout the location of CENTURY 21 properties.

3. Award Winning Training Programs
The CENTURY 21 Learning System has been a winner of the Training Top 100 award for six consecutive years. Local training, online learning – instructor lead and self-paced. We offer classes that can help everyone, from the new agent to the most experienced broker.

4. Healthcare
CENTURY 21 is proud to say we now make healthcare coverage available to our brokers and agents. We have 2 programs with 5 plans to choose from. Affordable pricing and easy enrollment makes this a truly extraordinary benefit for our system members.

Who are the providers?

  • LIMITED Medical
  • AIM Health Solutions (offering AIM Health Solutions) Offers three levels of limited medical plans in 8 states (AR, CT, ID, MD, NH, NY, NC and ME)
  • HM Care Advantage (offering HM Care Advantage) Offers three levels of limited medical plans in 41 states (excludes above mentioned states and WA)
  • MAJOR Medical Coverage with Per4mance Health Plans through AFID

Offering two major medical plans from which to choose.

5. CENTURY 21 Lead Management
CENTURY 21 LeadRouterSM is a management tool that captures online inquiries from home buyers and sellers, converting data to voice, and instantly informs a CENTURY 21 real estate agent about the lead, enabling them to respond within minutes of receiving the request.
In this day and age, a consumer needs to speak to someone immediately! Studies show that 74% of consumers go with the first agent that contacts them. The CENTURY 21 LeadRouter system is a great way for all agents to receive leads in a timely manner so they can respond to the customer in a timely manner as well!

6. Century21.com
Averaging about 2 million visits a month, Century21.com provides tremendous exposure for your listings. Consumers will also find easy access to buying, selling and financial tools to help make their real estate dreams a reality. Additionally, all listings placed on Century21.com, are automatically listed on Google.com, trulia.com, landandfarm.com and yahoo.com – at no additional cost. With the added visibility of your leads, you will be provided with a continued stream of opportunities.

7. CENTURY 21 Global Referral Network
The CENTURY 21 Global Referral Network is an internet-based referral management tool that enables brokers to securely send and receive referrals 24 hours a day, 7 days a week. There are no activation fees, no software to purchase and you get free automatic upgrades. CGRN averages almost 400 referrals per month. Referral fees are negotiable and guaranteed.

8. CENTURY 21 Business Benefits
The CENTURY 21 Business Benefits program is a great way to save money on a variety of business related goods and services. CENTURY 21 Business Benefits program can help you with all your office solutions and marketing needs with such companies as Dell, AT&T, eNeighborhoods, and that’s just the beginning…

9. Industry Leading Marketing
The CENTURY 21 System is dedicated to increasing market preference for the CENTURY 21 brand, and generating qualified consumer leads for our agents. Everything we do, from national advertising and public relations to local marketing campaigns and billboards, is focused on delivering quality leads to the agent.

10. 21online.com
21online.com, our CENTURY 21 intranet, is an intuitive, comprehensive source of information for brokers and agents. Providing easy access to our vast array of tools, programs and systems, this site is sure to help you grow your business. From an online ad creation studio to broker and agent financial tools, 21online.com is a complete marketing system to acquire buyers and sellers. Here are some highlights from our state of the art Intranet:

Training programs
Sales letters, advertising artwork and press release templates
CENTURY 21 policy and procedures manuals and forms
Business benefits and discounts
And that’s just to name a few
11. CENTURY 21 Client Relationship Management
The CENTURY 21 Preferred Client Club enables agents to strengthen and build client relationships beyond the conclusion of a transaction. A variety of unique communications will keep agents top of mind when their client is ready for their next purchase or sale, or needs to recommend an agent to a friend or family member.

12. Additional Real Estate Services
The CENTURY 21 System allows you to offer a variety of additional real estate services to the consumer, such as: mortgage, inspection, home warranty and title. These additional services make you a one-stop shop for all of your customer’s real estate needs.

13. Unparalleled Marketing into High Growth Areas
CENTURY 21 has a strong focus on target markets that are a great opportunity for growth. Our Fine Homes and Estates, and Commercial programs can help you expand your business and grow market share.

14. Giving Back to the Community
Since 1979, CENTURY 21 offices from coast to coast have supported Easter Seals, a non-profit organization that helps adults and children with disabilities lead more independent lives. In fact, to date, the CENTURY 21 System has raised over $91 million to support local Easter Seals chapters.

15. Added Listing Exposure
Not only do you have the advantage of having your listings on a widely trafficked website but you also get automatic exposure on these following sites:

  • Trulia – real estate search
  • Google
  • Yahoo!
  • LandAndFarm.com
  • LoopNet
  • CityFeet.com

16. Customer Satisfaction
The CENTURY 21 System offers a robust reporting system for sales professionals so they collect regular feedback from clients. This enables them to consistently improve their performance and gain recognition for their superior accomplishments.

The Quality Service Survey allows you to be in touch with the needs of your clients and to understand your customer experience so you can constantly improve your skills.

  • Offered in both English and Spanish
  • Available online or on paper
  • With results posted securely online
  • Sales professionals who achieve the highest levels of quality customer service have the opportunity to receive the CENTURY 21 Quality Service Award, which is a powerful marketing tool you can use to differentiate yourself from the others.

17. Loyalty Programs
Success in real estate depends on building relationships, and that takes time and effort. Over half of home buyers and sellers learned about their real estate agent from prior experience or a referral, but only 13% actually used the same agent again.* Nearly half of Preferred Client Club members have referred someone else to their CENTURY 21® broker or sales professional.*
The Preferred Client Club is a turnkey solution:

  • Follows up with past clients
  • Builds loyalty through personalized communications
  • Extends over a five- or seven-year period (your choice)
  • Easy and inexpensive

If you are tired of losing customers and prospects to time, this follow-up program can help, and it takes only a few minutes. It’s just one more advantage of the CENTURY 21 System.

18. Ad Maker
Whether you are looking to create a basic property flyer or developing an advertising campaign for your office, the “Free Ad” Library within AdMaker can help you get it done fast. Best of all it comes at no cost to you. The Free Ad Library presents the best and most up to date CENTURY 21® national advertising creative in a brand-consistent format. Through a cutting edge process this new tool allows you to customize and print various ads for use in your local market. There is even an online flash banner asset under the General Branding category that will provide you with a link that you can send to the online advertising site of your choice.

We would love to provide the opportunity to demo this tool for you, so please call us at your earliest convenience. If you have any other questions about what The CENTURY 21 System can do for you, please don’t hesitate to contact us. I can guarantee our meeting will be a real eye opener as to what you can achieve with The CENTURY 21 System.

19. CENTURY 21 is an international brand
Why settle for a brand that specializes in only specific markets and environments, when CENTURY 21 applies the Standard for service across the globe? CENTURY 21 Real Estate LLC is the largest real estate brand and has more than 145,000 brokers and sales associates and more than 8,800 offices in 60 countries and territories worldwide.

20. Awards and Recognition Programs
In the CENTURY 21 System, we appreciate hard work and dedication to customer service and achievement. We have a number of awards and recognition programs to honor all those who truly portray the Gold Standard. We have twelve different nationally recognized awards to assure that all members of our family are recognized for their commitment to the brand.

21. You owe it to yourself…
Through the CENTURY 21 System, you have the opportunity and the increased resources to leverage our brand name and industry leading programs to help you achieve maximum results and unlimited growth to your business. Take advantage of the fact that you are working at the biggest real estate company in the world. Receive the rewards, recognition and the respect you deserve.